Yesterday, there was BLOGRES 2007 going on in Ljubljana. First International congress of bloggers in Slovenia. Yep, bloggers. There were lots of them, around 200, and Kaneli was among the crowd, too. On this not-the-best (but the only) photo I have taken, is a hall the congress took place in.
First of all, we were given green bags and, if we were lady-bloggers, similar green T-shirts. Then, the congress started. It was on from 9:30 until 19:00. Several shorter lectures followed by discussions. Lecturers from Norway, France, Serbia and our native land. Lectures were general enough to be suitable for a wide range of audience. We were given some useful law-advices, too. There were also workshops, but I agreed to go to sauna with my friend later in the evening - so I skipped the workshops. However, since I am artsy-theory kind of boring girl, I would be delighted to hear deeper analyses of the phenomena. You know, serious theories, underlined with postmodernistic philosophy. And for my alternative/punky taste, the congress seemed just slightly too... commercial. Of course we bloggers are consumers of computer market; thus, we are a good marketing target for all sorts of corporations. Blogging in general is a part of popular culture...
Nevertheless, I am glad blogging phenomena is being observed in such way. The participation was free for active bloggers - this was very good. And we bloggers were indeed given some useful practical information. I have heard some stuff that I would like to hear more about it in the future. Also, I have my own theory on blogging: but I won't reveal it. At least not yet. So, I will rather share just a bit of things I have written down during the lectures. I have chosen three of them as it might help to improve our blogosphere.
Eirik Solheim - Blogging and social media
Communication strategy for bloggers: OPEN, HONEST, DIRECT, PERSONAL, LISTEN, CONVERSATION
Well, this is something Kaneli agrees with.
Nicolas Fermont - Blog as a business opportunity
Simple and focused, demonstrate passion, show authority, be consistent, don't be insular- be linky, know your audience, produce the content that people love, add comments, get smarter by listening what people tell you.
And some business - sell merchandise with the blog's brand.
Sure I like to get smarter with the things my readers tell me. Yet merchandise is something I am not going to do... and I do not tend to become very populistic author either. I am narcissistic and egotistic blogger - as the following note confirms.
Katja Vukčevič - Profile of Slovene bloggers
In this lecture, I really liked the term that blogging is cultivated narcissism. And that blogging is a creation of a public person who is me in in my private life as well. Very private becomes very public. Very private is very public. Yep, there seems to be a bit of exibicionist dwelling in each blogger - and yes, there seems to be a bit of a voyeur in each of our readers.
Blog on, people! ;)